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Get the link from Settings → Online Booking, or from Settings → Self-Serve Online Bookings if you have several forms. ServiceM8 hosts the form, so the link works for anyone — no account, no app. A tag on a hot water system, a switchboard or a site sign that books a service call is about as direct as this gets.

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Two limits worth knowing before you produce anything

There is no per-asset URL. You point at a booking form, not at a record. So the useful split is one form per service type — and that means the Destination varies by what the tag is on, not by which unit it is. There is nothing per-Item to bind. SMS booking links are single-use. ServiceM8 can text a customer a link to pick a time for an existing job, and that link is tied to that job and that booking. It is not something to print. If one ends up on a tag it will work once and then be wrong forever.